by For the fiscal year 2026, the San Diego Tourism Marketing District has set aside $50.47 million for tourism.
According to the district, 6.8 million hotel stays in San Diego are anticipated as a result of the financing. Despite a $2 million drop from the record-high budget allocation in 2024, this represents a gain over the estimated 5.9 million stays from the previous year.
The nonprofit is guaranteeing continuous and steady investments in their properties, according to a statement from board chair Richard Bartell.
The San Diego Tourism Authority will receive about $47.9 million to support marketing initiatives all year long, with the majority of the funds going to this organization.
Athletics $1.76 million will be given to San Diego to promote events including the Rady Children’s Invitational, the California State Games, and the Holiday Bowl.
Mission Bayfest, the U.S. Police and Fire Championships, San Diego Bayfair, and Youth Tennis San Diego are just a few of the several returning events that will be supported by an additional $1.6 million.
An assessment of room nights for guests staying in San Diego hotels with 70 rooms or more provides income for the district. Officials predict that for every dollar spent on tourism marketing, $31 to $34 in hotel room night revenue is generated.
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Over $1.47 billion in room night revenue and $155 million in temporary occupancy tax, which goes toward funding city services, are expected to be generated by the awards for the next year.
In November, event planners can apply for grants for the upcoming fiscal year.
In order to welcome guests and give them additional chances to experience our rich culture and unparalleled hospitality, the City of San Diego will once again provide a thriving schedule of well-loved returning events in addition to brand-new experiences, Bartell stated.
