August 27, 2025

PETA Taps Pasadena’s Tracy Reiman as new president

Tracy Reiman from Pasadena has been named the new president of People for the Ethical Treatment of Animals, marking the organization’s first leadership transition in its forty-five-year history.

The animal rights organization said Friday that Ingrid Newkirk, who has been its sole president since founding it in 1980, will take on a new position as PETA’s principal and continue to serve as president of the PETA Foundation.

Reiman stated, “I am honored to assume this leadership role at PETA, a powerhouse for animal liberation.” Until every rat, pig, dog, and other living creature is free from exploitation, I will keep pushing, convincing, and, if necessary, inciting others to choose compassion over cruelty.

Reiman joined PETA in 1991, and since 2007, he has served as executive vice president. Reiman pledged to support humane science education after bringing her kid to his first animal rights demonstration at a KFC when he was four weeks old.

As a lifelong vegan who never dissected an animal in class, I have raised a son whose sense of justice has always included animals. Now, I am committed to halting the generational insensitivity that resulted in vivisection by promoting the Kind Frog and other contemporary alternatives to animal dissection. “Modernize” is my credo,” she remarked.

Reiman spearheaded effective campaigns to persuade some of the largest corporations to implement animal-friendly practices while serving as PETA’s executive vice president. Under her direction, over 450 leading fashion labels, such as Calvin Klein and H&M, have ceased to sell fur, angora wool, down, feathers, or the skins of wild animals. In addition, SeaWorld terminated its orca breeding program and Ringling Bros. Circus ceased requiring animals to perform beneath the big top.

One of the most urgent issues in the current animal liberation movement, according to Reiman, is the abolition of the selling of animal fur and skin for clothing. She also wants to make the usage of sheep for wool as unacceptable as fur.

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Everyone wore fur or aspired to own it when Tracy joined PETA, but fur is now essentially extinct. According to PETA, the face of fashion is fear, which she has witnessed in the eyes of frightened sheep who are kicked, punched, and sliced to pieces for their wool in shearing sheds all around the world.

According to Newkirk, Tracy Reiman does everything in her power to free animals from slaughterhouses, circus rings, lab cages, and shopping closets. She is the ideal leader for PETA’s next chapter because of her inventiveness, perseverance, and bravery in the face of animal mistreatment. I have no doubt that we will soon be commemorating significant triumphs for animals like mice, sheep, birds, monkeys, and who knows what else.

The City News Service

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Kathryn Roebuck

Kathryn Roebuck is an experienced journalist specializing in crime news, finance, and U.S. current affairs. With a keen eye for detail and a commitment to delivering clear, accurate reporting, Kathryn provides insightful coverage that keeps readers informed about the issues that matter most. Her expertise spans complex financial topics, breaking crime stories, and in-depth analysis of national news trends, making her a trusted voice for audiences seeking reliable and engaging news. Based in the United States, Kathryn combines thorough research with compelling storytelling to bring clarity and context to today's fast-paced news landscape.

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