King’s Hawaiian to invest $54M in Hall County, add 135 jobs

King’s Hawaiian will invest approximately $54 million to expand its Oakwood facility, creating more than 135 new jobs in Hall County, Gov. Brian Kemp announced Thursday.

“For nearly 15 years, King’s Hawaiian has proven to be an incredible partner in creating quality jobs in northeast Georgia,” said Kemp. “Expansions like these are an important part of our economic development work, helping create further opportunities in growing communities.”

Founded in 1950 by the Taira family in Hilo, Hawaii, King’s Hawaiian has had a presence in Georgia since 2010. Today, the company supports more than 800 jobs statewide.

“This expansion represents a major milestone in our journey, and we’re thrilled to continue growing our ohana in Hall County,” said CEO Mark Taira. “For 15 years, Georgia has been an essential part of our success. The support from Lanier Technical College, Georgia Quick Start, and the Greater Hall Chamber of Commerce has been instrumental in helping us train and develop talent to grow our business.”

The latest expansion adds a new production line to King’s Hawaiian’s 150,000-square-foot facility in Oakwood South Industrial Park. The new line, expected to be operational in the second quarter of 2026, will produce new flavors of King’s Hawaiian Pretzel Bites.

The company is hiring for positions in management, maintenance, food safety, and quality control. Interested applicants can learn more at

kingshawaiian.com/careers

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“King’s Hawaiian has become a cornerstone of our regional economy and a shining example of a company that invests in both business and community,” said Tim Evans, President and CEO of the Greater Hall Chamber of Commerce. “This sixth major expansion since 2010 is a testament to the company’s deep roots in Hall County. We are especially proud of their ongoing support for youth and community programs, including the University of North Georgia’s First Generation Scholars, Junior Achievement, and Youth Leadership Hall.”

Brandon Lounsbury with the Georgia Department of Economic Development’s Global Commerce team managed the competitive project, working with the Greater Hall Chamber and Georgia EMC.

“King’s Hawaiian has been a cornerstone employer in northeast Georgia and a valued partner of Georgia Quick Start for more than a decade,” said GDEcD Commissioner Pat Wilson. “By continuing to invest in people and innovation – and by working closely with the Technical College System of Georgia – King’s Hawaiian is helping build the skilled workforce that drives its success.”

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