With a new campaign called Vendor Voices, which stars comic Shane Gillis, Bud Light is making a comeback on the college football scene. The humorous experience of attempting to flag down a vendor for a cold Bud Light on game day is captured in the commercial, which was co-written with John McKeever.
The return of Bud Light’s limited-edition collegiate team cans, such as SDSU cans, gives Aztec supporters additional opportunities to support their team at tailgates, the bar, and at home.
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Fans aged 21 and up may enter to win prizes like Gillis meet-and-greets, Fanatics gift cards, and game tickets by scanning the QR codes on the cans or by visiting budlight.com/tailgatewithyourteam through October 15. This season, Bud Light will also organize fan events featuring former members of Bussin With The Boys, Taylor Lewan and Will Compton.